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The Franchise Podcast
Welcome to The Franchise Podcast, the official podcast of franchising, led by the award-winning Madeleine Zook. With over a decade of experience as a franchisor, franchisee, and supplier, Madeleine is here to shatter the status quo and unveil the unfiltered truth about the franchise world.
Each episode dives deep with the industry's top executives, exposing the raw secrets behind their victories, dissecting brutal challenges, and revealing game-changing strategies that drive franchise growth and maximize profits worldwide.
Whether you're a battle-hardened franchise veteran or a daring newcomer, tune in to The Franchise Podcast—where we don’t just discuss the future of franchising, we define it.
The Franchise Podcast
The Franchise Podcast - Why Your Digital Spend Isn’t Driving ROI Like It Used To
In this episode, we explore the evolving digital marketing landscape and why franchise businesses are experiencing diminishing returns on their ad spend.
As consumer behavior shifts, advertising costs rise, and platforms continuously update their algorithms, many brands find that their once-successful strategies are no longer delivering the same ROI.
We’ll discuss the key factors contributing to this decline and provide actionable insights to help franchise owners and marketers optimize their digital strategies, allocate budgets more effectively, and adapt to the changing marketplace.
Tune in for a data-driven discussion on how to navigate these challenges and ensure your marketing investments continue to drive meaningful results.
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